Email Marketing Pricing in 2024: Comparison of Top 15 Providers

There are various email marketing services available, and choosing a provider that aligns with your email marketing budget is important for creating successful and effective email marketing campaigns.

While some email marketing software offer pricing plans that are more affordable and tailored for small or developing businesses, others have more expensive pricing plans that are better suited for large enterprises, offering extensive email capacities, advanced personalization and analytics, and customer support services.

This guide on email marketing pricing provides a detailed analysis on pricing strategies of leading email marketing providers and explains the key factors that would contribute to their service costs.

Email marketing pricing comparison

Sorting in the above table: Sponsors are listed at the top with their links. The rest of the table is sorted based on the starting price/month (lower to higher).

*Pricing information is obtained from vendor websites and is based on annually billing options. Monthly subscriptions may vary in prices.

Vendor selection criteria

Starting price/month: We included vendors with less than $60/month to provide a detailed analysis on the cost-effective email marketing services.

Number of reviews: We excluded vendors with less than 300 reviews on B2B review platforms G2 and Capterra.

Detailed comparison of email marketing pricing

It can be challenging to decide on which email marketing service provides the most efficient plans for your marketing strategy. Dive in for a detailed comparison on different pricing plans provided by top 7 email marketing platforms: 

Campaigner

Campaigner marketing automation and email marketing software pricing model depends on:

• number of contacts,
• supporting features such as dynamic content creation services, automation workflows, and API access,
• integration with other marketing channels.

Campaigner has 3 pricing plans:

Starter plan:

Starter plan includes up to 5,000 contacts, a drag and drop editor for email design, conversation tracking feature, media hosting up to 50 MB, and basic segmentation. Dynamic content creation, workflow automation, API access and eCommerce integrations are not included.

Essential plan:

Essential plan supports up to 25K contacts, dynamic content and custom footer creation, localization and eCommerce integrations. The cost of the essential plan is $179 per month.

Advance plan:

Advance plan includes 100K contacts, workflow automation services, sales engineering and purchase behavior analysis. This plan also allows API access and static segment sampling to support your email marketing efforts. The cost of the advanced plan is $649 per month.

Campaigner provides a separate pricing model for your eCommerce needs. eCommerce pricing plan includes 4 options:

• You can send up to 30K emails with the Starter plan. Starter plan also includes unlimited contact options, abandoned cart emails, and supports Magento integration. The cost of the Starter plan is $80 per month.
• Essential plan supports all features included in Starter plan with an extension to 45K emails per month.
• With the Advanced plan, you can use all features included in Starter and Essential plan and send 75K emails per month.
• Enterprise plan has a custom pricing plan and supports workflow automation.

Campaigner also enables a multichannel email and SMS marketing bundle. Starter plan ($104 per month), essential plan ($224 per month), and advanced plan ($694 per month) includes:

• 1,000 SMS sends,
• recurring and personalized SMS campaigns,
• segmentation and geolocation targeting, and
• free phone number in addition to email marketing features.

Using Campaigner can be better suited for businesses that require separate plans for email and SMS marketing. Additionally, eCommerce businesses would also benefit from Campaigner’s various eCommerce focused email marketing services.

Zoho Campaigns

Zoho Campaigns’ pricing models are based on:

• number of emails per month,
• number of users,
• complexity of email design, contact management and personalization features,
• SMS marketing and dedicated IP support,
• email marketing automation capacities,
• cross channel and eCommerce email marketing support.

Zoho Campaigns email marketing service provides 4 pricing options:

Free plan:

Free plan includes up to 5 users and 6,000 emails per month with basic email design options, marketing calendar, reporting and analytics, and email authentication support (SPF/Sender ID and Domain Key/DKIM).

Free plan supports integration with all Zoho services, as well as SurveyMonkey, Shopify, Youtube for email marketing campaigns, and Zendesk integrations. Dedicated IP address, automated emails and AI-based product recommendations are not included.

Standard plan:

In addition to features supported in Free plan, Standard plan enables advanced email design with unlimited emails per month, A/B testing, logo remover, email marketing campaign schedules, basic workflow automation, and SMS marketing.

This plan supports up to 10 users and includes an add-on dedicated IP service. The cost of the Standard plan is $3 per month.

Professional plan:

Professional plan supports up to 20 users with unlimited emails. In addition to Standard plan, Professional plan enables email attachments, advanced contact list management and segmentation, advanced personalization with dynamic content creation services and email polls, and AI-based product recommendations.

This plan also supports various eCommerce marketing features such as automated cart abandonment and purchase follow-ups. The cost of a Professional plan is $5 per month.

Pay-as-you-go option includes similar features with Standard and Professional plans.

Zoho Campaigns can be most beneficial for small to medium businesses with its cost-effective pricing plans and a free trial option.

Pay-as-you-go option can be also compelling for businesses that have short term email needs and cannot make monthly or annual commitments.

Figure 1: Zoho Campaigns email campaign management example.¹

SendPulse

SendPulse email marketing service pricing plans are based on:

• number of emails per month,
• image storage capacities,
• number of sender email addresses and domains,
• segmentation options,
• number of users and tags.

SendPulse has 4 pricing plans with a pay-as-you-go option:

Free plan:

Free plan enables you to send 15,000 emails per month, 100 МB of image storage capacity, with 1 domain and 3 sender email addresses. A/B testing and saved segments are not available in Free plan,

Standard plan:

Standard plan with unlimited number of emails per month, 200 MB image storage, 5 saved segments and A/B testing, is best suited for small businesses with growing email marketing needs. The cost of the Standard plan is $7 per month.

Pro plan:

With Pro plan, you will have full access to email marketing features, with 10 users, 1,000 email verifications, and unlimited number of segments.

Pro plan is most beneficial for marketing professionals with higher sending needs and more personalized and advanced features. The cost of the Pro plan is $8 per month.

Enterprise plan:

For enterprise level businesses with extensive email sending needs, Enterprise plan provides 5 GB of image storage capacity, advanced segmentation capabilities, and unlimited users and tags. The cost of the Enterprise plan is $11 per month.

Pay-as-you-go:

For businesses with changing email marketing needs, SendPulse also enables a pay-as-you-go plan. With this plan, you will be charged based on the number of emails you sent.

Standard, Pro and Enterprise pay-as-you-go plans are providing the same features as subscription plans. For 1-10,000 emails, Standard plan costs $32, Pro plan costs $39 and lastly, Enterprise plan costs $54. A free plan is also available in the pay-as-you-go option.

The lack of a free trial option can be considered as a downside of SendPulse when compared with its competitors.

Figure 2: SendPulse email segmentation feature.²

MailerLite

MailerLite’s pricing models are based on:

• number of emails per month,
• number of users,
• email and chat support,
• email marketing with AI features,
• automation and email editing capabilities.

MailerLite email marketing software has 3 paid plans and a free plan option:

Free plan:

For up to 1,000 subscribers and 12,000 emails per month, you can use MailerLite’s basic email marketing features for free. Free plan allows a drag and drop editor for email design, 1 website and 10 landing pages, and an email automation builder with limited email automation templates and 100 automation steps.

Additionally, A/B testing for your marketing emails and eCommerce integrations are included in the free plan. Custom domains, multiple automation triggers, lego remover and newsletter templates are not supported. Email and live chat support is only available for 30 days.

Growing business plan:

Growing business plan includes unlimited monthly emails with 3 seats. You can create unlimited websites and landing pages, generate dynamic email content, auto resend email campaigns, and use your own custom domain.

AI writing assistant, smart sending and multiple automation triggers are not included in the growing business plan. You can have email support 24/7, but live chat support is not included. The cost of the growing business plan is $9 per month.

Advanced plan:

In addition to the features provided in the growing business plan, the advanced plan includes unlimited users and 24/7 email and live chat support. AI powered services such as AI writing assistant and smart sending options are available.

You can utilize multiple automation triggers and unlimited email automation templates.

This pricing plan can be better suited for businesses with advanced email marketing automation needs and prioritize AI powered services as a part of their email marketing strategy. The cost of the advanced plan is $18.

Enterprise plan:

For larger organizations with more than 100K subscribers, the enterprise plan can be a suitable choice. Enterprise plan allows a dedicated success manager, IP, deliverability and onboarding consultation, as well as improvements on account audit and performance. The pricing is not publicly declared for the enterprise plan.

A 30-day free trial encompassing all premium features is a useful option for businesses that are comparing different options and are not yet deciding on their email marketing needs.

Figure 3: MailerLite email automation feature.³

Moosend

The pricing model of Moosend email marketing platform is based on:

• number of subscribers,
• number of automation workflows and landing pages,
• SMTP server and transactional email options,
• dedicated IP and account management capabilities.

Moosend has 3 pricing options:

Free trial:

Suitable for individuals or small businesses who are just starting with email marketing, Moosend’s 30 -day free trial allows users to explore basic features.

This trial does not include premium support options like phone or priority support and has a limited number of third-party integrations and pre-designed themes.

Free plan allows you to create 1 automation workflow, landing page and form. SMTP server, dedicated IP and transactional emails are not included.

Pro plan:

Pro plan allows for unlimited emails to up to 500 subscribers and includes comprehensive features suitable for more in-depth email marketing strategies.

The Pro Plan encompasses a variety of advanced features including a SMTP server, A/B testing and Google Analytics tracking. 5 team members are included in the pro plan. An account manager is not available. The cost of the pro plan is $7 per month.

Enterprise Plan:

Enterprise Plan is tailored for larger businesses or those needing more customized solutions, especially for managing campaigns with a large number of subscribers across various global locations.

The pricing for the Enterprise Plan isn’t listed directly on the site; interested businesses need to contact Moosend directly for a quote.

Features include custom reporting, priority support, automation triggers, dedicated IP option, and optimization strategies for campaign performance. More than 10 team members are supported with the Enterprise plan.

Bundles:

You can also create your own email bundles from 350,000 to 1,000,000 email credits with Moosend’s bundle option.

Moosend’s pricing options are designed to serve a range of needs, from basic to complex email marketing requirements. The platform’s 30-day free trial can be accessed without providing credit card information. This would allow potential customers to explore the full range of Moosend’s capabilities before committing to a paid plan​.

Campaign Monitor

Campaign Monitor pricing plans are based on:

• number of emails per month,
• volume of automated emails,
• advanced features such as send time optimization and link tracking,
• email and phone support.

Campaign Monitor offers 3 pricing plans designed to accommodate different levels of email marketing needs:

Lite Plan:

The Lite Plan includes the core features needed to start email marketing. It allows up to 2,500 emails per month and provides email-based customer support. This plan is suited for newcomers to email marketing who need basic tools such as a drag-and-drop email builder and access to a comprehensive analytics suite for tracking campaign performance​.

Advanced email marketing features including send time optimization and email section locking are not available. Additionally, you can use an automated email feature with a limitation to email send volume. Lite plan costs $11 per month.

Essentials Plan:

The Essentials Plan is designed for businesses that require more complicated email marketing tools. This plan offers unlimited email sending, priority email support, unlimited email marketing automation, and additional features such as time zone scheduling, unlimited spam filter testing, and the ability to preview your emails in different inbox environments.

Phone support is not included in this plan. The essentials Plan can be a good fit for businesses that send frequent campaigns and require more advanced engagement tools​. The plan costs $19 per month.

Premier Plan:

For $149 per month, the Premier Plan provides comprehensive features for optimizing your email campaigns. It includes everything from the Essentials Plan but adds features such as premier phone support, advanced link tracking, send time optimization, and email builder locking to maintain brand consistency.

This plan is ideal for large businesses or marketers focused on maximizing their email marketing efforts with detailed analytics and customization options​.

Campaign Monitor also enables a pay-as-you-go option for businesses that send marketing emails occasionally. The pricing of this model is calculated as $5 per campaign plus ¢1 per recipient.

Figure 4: Newsletter email example by Campaign Monitor.⁴

Constant Contact

Constant Contact pricing plans are based on:

• number of users,
• storage capacities,
• email personalization and automation options,
• email marketing CRM integrations,
• ads management options.

Constant Contact provides 3 pricing plans with a 60-day free trial:

Lite plan:

Lite pricing plan allows 1 user and 1 GB storage for platform management, AI content recommendations, automated welcome emails, and contact management for your marketing CRM needs. You can also send SMS marketing campaigns starting at $10 per month.

Some advanced email features such as sending scheduled emails, subject line A/B testing, recommendations and personalization, and dynamic email content creation services are not included in the Lite plan.

Constant Contact pricing calculation is based on the number of contacts in your email list. For example, if you have 0-500 contacts, the pricing of lite plan is $12 per month. For 501-1,000 contacts, the pricing goes up to $30 per month.

Standard plan:

Standard pricing plan includes 3 users, 10 GB storage and live chat, phone and self-service support. This plan is more suitable for businesses with higher personalization, automation and ads management needs.

You can utilize a social media ads manager for more effective social media marketing campaigns. Additionally, Standard pricing plan allows better integrations with marketing CRM options such as custom segmentation and contact activity segmentation.

The pricing of the Standard plan is calculated based on the same criteria as the Lite plan. For 0-500 contacts, the pricing is $35 per month. Between 501 and 1,000 contacts, the pricing is $55 per month.

Premium plan:

With Premium plan, you can have unlimited users with 25 GB storage for your platform management. This plan allows advanced personalization with dynamic content creation for your marketing emails and custom automation paths. Additionally, this plan provides extensive ads targeting and retargeting capabilities with Facebook ad targeting and Google ads manager.

The pricing for the Premium plan is $80 per month for 0-500 contacts, and $110 per month for 501-1,000 contacts.

Constant Contact provides various choices for businesses with different sizes and needs. Despite the variety of options, price calculation based on the number of contacts can be a downside of the software, as it can be challenging to keep track.

Figure 5: Constant Contact email editing feature.⁵

What are the key factors that influence email marketing pricing?

Email marketing pricing is influenced by several key factors that can vary depending on the provider, the scale of the campaign, and the specific features needed. Understanding these factors is essential when deciding which email marketing tool to use that would align with your marketing strategy and email marketing budget.

Some of these key factors that affect the cost of email marketing services:

Number of subscribers: The cost of email marketing platforms often depends on the size of your email list. Most email marketing software charge based on the number of subscribers or contacts in your database. The larger your list, the higher the cost.

Volume of your marketing emails: The number of emails you plan to send per month also affects email marketing costs. Some plans have a limit on the number of emails you can send each month, while others offer unlimited emails.

Features: The features offered by the email marketing service can significantly impact the price. Basic features might include email design tools, templates, and analytics. More advanced features such as automation, A/B testing, customer segmentation, integrations with other software, and advanced reporting features would increase the email marketing cost.

Customer support: The level of support provided can also influence the email marketing costs. Some email marketing services might offer basic support via email, while others provide 24/7 phone support, dedicated account managers, and more resources such as training sessions and professional services.

Add-ons and integrations: Additional costs may come from add-ons or integrations with other CRM or analytics tools. These integrations allow for more personalized and efficient campaigns but can increase the overall email marketing cost.

Transparency statement

AIMultiple collaborates with various email marketing vendors including Campaigner. 

Further reading:

• Top 10 Applications of AI in Email Marketing in 2024
• eCommerce Email Marketing in 2024: Guide & Top 5 Providers
• Top 10 Email Marketing Benefits in 2024
• Top 10 Email Marketing Best Practices in 2024
• Top 5+ Applications of Generative AI for Email Marketing in 2024
• Email Marketing Benchmarks: Key Insights & Statistics in 2024
• Transactional Email vs Marketing Email: Understanding the Differences

External links:

• 1. “Email Campaign Management“. Zoho Campaigns. Retrieved April 18, 2024
• 2. “Send Bulk Email“. SendPulse. Retrieved April 18, 2024
• 3. “Email Marketing Features“. MailerLite. Retrieved April 18, 2024
• 4. “Drake Hotel Properties“. Campaign Monitor. Retrieved April 18, 2024
• 5. “Email Marketing Software & Services“. Constant Contact. Retrieved April 18, 2024