Marketing
Affiliate Fraud: 6 Common Techniques & Best Practices in 2024
Affiliate marketing is a great way for businesses to generate leads and increase revenue. However, cyberattacks such as affiliate fraud pose a risk to companies in online sectors such as travel, retail, and finance. Marketers lost around $1.4 billion in 2020 due to affiliate fraud.
Top 5 WhatsApp Business Partners in 2024
WhatsApp is the most used messaging app. 25% of the World population actively uses it, and each day around 1 million people become new WhatsApp users (see Figure 1). Thanks to these statistics, WhatsApp is a perfect medium for many businesses that want to engage with their customers.
A Complete Guide to Experiential Selling: Definition & Examples
Shopify claims that while the cost of online advertising is rising, its net return is declining. Experiential selling can help with that. The main goal of experiential selling is to show potential consumers a memorable, satisfying, and/or educational exposure of a product that will increase their likelihood of doing a transaction.
Top 3 Reputation Management Best Practices in 2024
“Strategically cultivating and maintaining a strong reputation, both internally and externally, has to be a top priority for nearly all business leaders today.” Leslie Gaines-Ross, chief reputation strategist in-residence at Weber Shandwick. In 2015, Volkswagen got in trouble with the revelation of their deceit in diesel-emission tests.
Marketing Data Collection in 2024: Use Cases & Best Practices
Data has a big role to play in modern marketing. In 2021, $52 billion worth of marketing data was used globally. However, practices of data collection and usage are changing.
Customer Segmentation: Types, Steps & Benefits in 2024
Having a target audience for your product will help you create a better brand position and stronger relationship with your customers. Customer segmentation can help in identifying your target audience and building strong marketing strategies. In this article we will focus on customer segmentation, its types, the process, and some useful outcomes.
Top 4 Use Cases of Sentiment Analysis in Marketing in 2024
“This was great!” “I had a horrible experience.” The sentiments in these sentences can be inferred from certain words, such as “great” and “horrible”. By analyzing the sentiments of reviews, feedback, and other customer interactions, businesses can improve their marketing campaigns. In this article, we will explore four use cases of sentiment analysis in marketing.
Top 4 Benefits of Personalized Email Marketing in 2024
“Email personalization” is projected to reach its highest level of popularity. This surge is because email personalization in marketing domains allows companies to: In this article, we first go in-depth into what email marketing personalization is and then discuss its top 4 benefits.
4 Ways RPA Will Transform Marketing in 2024
Marketing is becoming an increasingly important focal point for businesses. According to the latest survey done by Deloitte, the average investment amount in the marketing departments is the highest it’s ever been.
Ad Verification in 2024: Top 5 Methods & Their Benefits
Digital ad fraud is estimated to cost US$65 billion by 2023. Ad verification becomes an essential tool to make sure digital ad spending does not go to waste. There are multiple ways ad fraud can happen and as new digital ad formats are being used, new ways of ad fraud also emerge.